The first few months of this year are jam-packed with conference fun (and plenty of planning). As with many phases of a company’s growth, shifting from a small 10×10 booth–where most items can be packed up into one of those nifty rolling cases–to a 10×20 or larger booth requires more planning, logistical work, and a jump in “stuff.” Last year we upped our conference game and now have an enormous wooden crate that stores eight different booth ~*~elements~*~ (locking kiosks, standing banners, etc.), and a slew of overhead lights, cords, pop-up banners, tablecloths and more.
I’ve always loved conferences (whether attending or presenting). Along the way I’ve learned a few lessons and tips to share with anyone who is coordinating a (larger) conference booth for the first time. While it’s safe to assume that Murphy’s Law will apply to any conference you attend or exhibit, here are nine tips to help you make your next conference planning (and execution) a success.