I read an article on EdSurge this week, Why Edtech Companies Can’t Explain What They Do. Essentially, it argues that most ed tech websites are vague, leaving educators (and prospective buyers/users) feeling confused, uninterested, or apathetic about the tool they just learned about.
Ed tech companies primarily create digital tools that require a web or mobile connection to work, so what does it say about the company (or the product) when its own website can’t communicate what it does? It’s not a great way to make an impression in an industry swamped with competitors vying for buyers’ attention.
Ever since I got a ~formal title change~ in January, I have struggled explaining to people what it is I do. Most of the time I tell people I work in marketing at an ed tech company. If you work in community, you know it’s not so cut and dry.
I’m fairly positive “community manager” was not a thing when I started my job in 2012. Even now, though it is more defined and there are even conferences and summits for community managers (CMs), I’m still not 100% clear.
There is this one recent episode of This American Life that I just can’t shake. I shared it on Twitter time and time (and time) again. And now I’m sharing it here. Seeing as this blog is bit a of a confluence of education and podcasts (among other things), it seems fitting to write about it.
This American Life has been a gateway for a lot of now-podcast junkies. Perhaps because of its longevity, but also because of moving and poignant episodes like this one. When I first heard it during a flight to Las Vegas, I failed miserably at hiding my tears and suppressing weird mouth noises from the strangers between whom I was wedged. (They gave me some concerned glances, but generally ignored me otherwise.)
Here is the obligatory and slightly awkward “welcome to my blog” blog post. So, hi.
I can’t imagine anyone reading this is a complete stranger, so I won’t bother with an introduction of who I am. You may be wondering, however, why this blog popped up on the Interwebz in the first place.
I’m kicking this off namely to:
Reflect on the fun, challenging, and relatively new landscape of community management (in hopes to better my work, and hopefully get others thinking)
Share stories of librarianship, how and when it fits into the realm of community management, and stories (and lessons) from Library Land
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Catalog and write about my favorite podcasts somewhere