Organizing and executing a webinar is no easy task for community managers or content marketers. Considering technical logistics, quality content, an engaging presence, and all the other details that go into great webinars, there’s a lot that could seemingly go wrong.
CMX Summit East 2016 is quickly approaching, and with it comes two awesome days of workshops, speakers, networking, and all-around good times. I went to my first CMX Summit last year and learned so much (from the speakers and fellow community managers alike).
One thing I have plenty of community experience with is webinars. I gave a quick overview in a post last month, but wanted to a drill down on Google Hangouts On Air, which I used at my previous job for the last year or so that we conducted webinars. For those looking for a free service with easy ways to share archived footage, Hangouts On Air is a good option, once you learn the ins and outs of its various features.
I’ve had a lot of practice doing webinars over the past four years. A few months into my job, I did my first one ever to about 200 live participants. (Which is an intimidating amount for a n00b.) I stumbled over my words, did not feel comfortable with the technology, and had no idea how to communicate or engage people while staring in front of my computer.
In other words, this was me:
I hear from friends and colleagues in the community space about exploring webinars as a way to engage existing and attract new community members and customers. No bones about it, webinars are a great and often affordable way to do this… when done well.
There can be many bumps in the webinar road, with lots of opportunities to learn, grow, and improve along the way (yay!). I’m starting to compile my thoughts and experiences with webinars, with this post as my first attempt at sharing that knowledge in a somewhat cohesive format.
Over time, I’ll share additional strategies to help you provide an awesome webinar experience.
In the meantime, read on to get a high-level overview on choosing a platform, selecting the right date/time, tracking attendance, and showing your personality during your webinars.
With the ever-increasing political hubbub filling our ears, news feeds, and TV networks, I wanted to share a podcast from Nate Silver’s FiveThirtyEight blog in the days leading up to the influx of primaries. I’ve been a fan of FiveThirtyEight for several years, and find it to be one of the few trustworthy, sensible sites during the insanity that is Election Season.
Why the Dean Scream Sounded so Different on TV is an excellent, informative, 30-minute podcast about the infamous shriek from the former Vermont governor. Can you hear it reverberating in your ears when you see this gif?
I was fortunate enough to write an article for Noodle Education on social media tools for educators. This was exciting for me to get a ~byline~ in an education publication (it’s been a few years since that happened), but more importantly, I was able to give a shoutout to a handful of special educators I’ve met through my community work in ed tech.
I saw an interesting image on Twitter earlier this week that got me thinking about classroom design, shared by Tom Murray, the Digital Learning Director for the Alliance for Excellent Education:
— Tom Murray (@thomascmurray) January 14, 2016
I was recently exhibiting at FETC, and one glaringly obvious takeaway was that pedagogy and technology are evolving at an exciting pace, and teachers are eager to embrace this progress. Awesome! But how can this same evolution be applied to the physical space where students learn—in the classroom?
As I explored the expo hall, there was no shortage of classroom furniture vendors, but it was hard to discern how many of them could truly impact student learning. After all, changes in classroom design can influence learning and development by 25%.
The way students learn today is vastly different from a mere 10 years ago, let alone 10 decades. Yet classroom design has been stagnating since, well, forever. What gives?
Three days ago, I visited Diagon Alley at the Wizarding World of Harry Potter in Orlando. I was acting a real fool the whole time, wide-eyed and full of awe at the impressive creation of Ollivander’s, The Leaky Cauldron, Knockturn Alley, and all the other minute details put into this small but extraordinary part of Universal.
The first order of business was to go on the Harry Potter and the Escape from Gringotts ride. The first time around was both thrilling and a bit of sensory overload (in a good way). The second time, I was able to really process what was going on, and realized that, quite literally, my childhood dreams were coming true. It was hard for me to contain my happiness, and my awesome friends were very patient with me.
Anyone who knows me for more than roughly 5 seconds, knows I am a die hard Harry Potter fan. I read my first book in sixth grade and grew up with the characters, waited in line for the midnight premieres of the books and movies (as soon as my mom would let me), stayed up most of the night and hid indoors finishing Deathly Hallows in one day (so as to avoid any spoilers), visited the London studio tour, saw a double feature of the Deathly Hallows films (part 1 at 9 PM, and the premiere of part 2 at midnight), and recently spent an exorbitant amount of money on tickets 18 months down the road to see Harry Potter and the Cursed Child, 3,000 miles away.
My point in all this is that Harry Potter—and I’m talking about the story as a whole, not just the character—is very much a part of my identity. It is, relatively speaking, a big part of who I am. It has been an ongoing source of happiness, escape, comfort, and fond memories with friends, family, and own imagination for most of my life.
@replyall A kid in CO faced a disciplinary hearing bc he “plagiarized” something that I, a librarian in NYC, “wrote.” (P.S. – I didn’t.)
— Emily Gover (@edtechjam) January 4, 2016
How did this all unfurl? It begins on a cold winter day, many
moons weeks ago. ‘Tis a story of technological quirks that serve as a reminder that even the most powerful of technologies make mistakes.
During the downtime that is Christmas Break, schools, teachers, and many other people are mentally checked out and taking some much-needed time off from work. Alas, not I.
I was recently tasked with building out a six-month plan for our community growth and marketing. It was an overwhelming task—not only to prioritize the many branches of community that I juggle, but also to what degree of detail I should cover, and to do so in a visual way. (If you’re like me, just the word “spreadsheet” induces dread, let alone building a relatively detailed one.)
Today, I spent most of my time building a community calendar using a Google Sheets template. I’ve made this template available for other community managers to use for their own planning.
Welp, I’m sure this comes as no surprise to anyone, but Thursday was a pretty exciting morning for podcast geeks:
Be still, my heart! pic.twitter.com/27yw3bdhV3
— Emily Gover (@edtechjam) December 10, 2015
Serial Season 2 is here! Rejoice, we once again hear Sarah Koenig’s distinctive storytelling voice, the twinkling of the (slightly different) opening tune, and a riveting, mysterious story? Maybe.
As per usual, my impatience got the better of me and I started listening to it at work. You’d think I would have learned by now that Serial is not the kind of podcast that one can really listen to while doing work (or anything that requires any level of focus, really).
Despite listening to it four times now, I still struggled to keep my focus, even for a relatively short 40-minute episode. Not sure if this is due to the lack of a hook, or my subconscious disinterest after learning that the initial conversation didn’t involve Sarah at all, but I felt a little “meh” about it… until, of course, I heard the preview for episode 2.
Given that this story held national attention prior to Serial, I do wonder if there will be preexisting or inherent biases from listeners. Much like Koenig, I too was “a very uneducated consumer of this story,” and I look forward to seeing what they opt to share, and how they will frame it as part of a larger story.
My initial gut reaction is that this story won’t be as satisfying as Season 1, but that this is more of a way to hold listeners over until Season 3 (which, IIRC, was supposed to be Season 2, but after learning about Bowe’s audio tapes, the pushed it back).
P.S. – As a librarian, I loved her reference to Zoom. If you have any little ones on your holiday list, that book is a solid choice.
Sometimes, you hear a prologue on This American Life that reminds you that, as unique as we are as individuals on this pale blue dot, we share many of the same experiences. I suppose that’s the purpose of the show, and they nailed it in the prologue of “Regrets, I’ve Had a Few.”
While listening to it, I couldn’t help but be reminded of the many instances of bickering with my big sister, when she would do all sorts of mean things for no reason, like dump water on my head in the paddling pool, pour sand down my bathing suit, throwing things at one another—yunno, the usual. The prologue tells a similar story, that I think many of us from sibling families can relate to:
Ahh, could that gingerbread man be any more relaxed in his latte hot tub? </chandlerbing>
I envy that lil guy right now. These past couple of weeks have been Stress City, AZ, and not much time to focus or reflect on community work. In an effort to not completely desert this place, I come bearing good news!
For community folks in NYC, please join me and the rest of the CMX NYC team at West 3rd Common for our Holiday Drink Up. We’ll be schmoozin’ and boozin’ with other community peeps, and a certain David Spinks will be with us. Reserve your spot today!
I’ve been MIA for a little while. Life has been busy—my community work picked up a fair bit before the upcoming lull in the holiday season, I’ve had friends from around the country swing by New York, I started freelance writing, among other things. I have all sorts of news I want to share, but there’s no time for that yet. I do, however, have time to share some photos.
My company has a “satellite team” in Berlin (I’m not keen on that phrase, because everyone there plays an integral role in the company’s success, and is definitely not a group of people on the periphery of our main “HQ” in New York). Anyway, I visited it last week with a longtime colleague. It was an amazing community experience in and of itself, but more on that later. For now, here are a handful of photos from this amazing, flourishing, richly historic city.
A few weeks ago, I was griping about my disappointment with newly minted podcast fans (in thanks to Serial‘s explosive growth) and their lack of continued interest in the story that captivated them for months, mainly when curious developments in Adnan’s case hit the news.
I questioned if this lack of enthusiasm was tied to a dissatisfaction with how the season ended–essentially, people were anticipating a nice, neat conclusion, and Koenig didn’t deliver (understandably so). That said, I sure hope this news will pique their interest:
It’s been a busy week, and no time to write! I had at least five calls with community members (and even more emails), a face-to-face chance encounter with one of our influencer friends (always a fun experience), and our lil team started preparing for the onslaught of events coming our way in Q1 of 2016.
I’ve been feeling pretty good about my work as of late, so you can imagine how pleased I was when my friend passed along a Digiday article, Content is Still King, but Community Management is Queen, which argues that content marketing and community management are a dynamic duo for brand loyalty. Having transitioned into my CM role by way of content marketing, I’ve always seen the innate connection, but haven’t noticed much discussion of it.