I’ve had a lot of practice doing webinars over the past four years. A few months into my job, I did my first one ever to about 200 live participants. (Which is an intimidating amount for a n00b.) I stumbled over my words, did not feel comfortable with the technology, and had no idea how to communicate or engage people while staring in front of my computer.
In other words, this was me:
I hear from friends and colleagues in the community space about exploring webinars as a way to engage existing and attract new community members and customers. No bones about it, webinars are a great and often affordable way to do this… when done well.
There can be many bumps in the webinar road, with lots of opportunities to learn, grow, and improve along the way (yay!). I’m starting to compile my thoughts and experiences with webinars, with this post as my first attempt at sharing that knowledge in a somewhat cohesive format.
Over time, I’ll share additional strategies to help you provide an awesome webinar experience.
In the meantime, read on to get a high-level overview on choosing a platform, selecting the right date/time, tracking attendance, and showing your personality during your webinars.